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Advertising to children
Advertising to children is the act of marketing or advertising products or services to children, as defined by national legislation and advertising standards. It is often the subject of debate, relating to the alleged influence on children’s consumption. Laws concerning such advertisements have largely evolved in recent years. In most countries, advertising for children is framed by a mix of legislation and advertising self-regulation.
== Scope and form ==
Advertising to children can take place on traditional media – television, radio and print – as well as new media (internet and other electronic media). Packaging, in-store advertising, event sponsorship, and promotions can also be used.
UNESCO – the United Nations Educational, Scientific and Cultural Organization – defines early childhood as ages 0–8 years.〔(【引用サイトリンク】title=Early Childhood Care and Education )〕 For the purposes of advertising law, the definition of a child varies from one jurisdiction to another. However, the age of 12 is commonly used as a cut-off point. This cut off point is on the close enough basis of the widespread academic view that by age 12 children have developed their behaviour as consumers, can effectively recognise advertising and are able to adopt critical attitudes towards it.
According to the United States Federal Trade Commission, food and beverage companies (44 companies reporting to the FTC) in the U.S. spent approximately $1.6 billion in 2006 to promote their products and services to children.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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